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content strategy calendar template

content strategy calendar template

That way, you won’t get overwhelmed with research work. That said, they easily give you the know-how you need to create your own. The summary of content is the most important element to include on your LinkedIn content calendar. What it’s missing: While there’s something to be said for the simple elegance of this editorial calendar, it does feel a little sparse when compared to some of the earlier offerings. Your answers to the following questions will help you determine what you need to track in your calendar, as well as help you stay focused on your marketing goals. You can match content to buyer stages, assign unique authors, and list topics and pain points for your authors to collaborate on. 2. This helps build alignment between teams and also keep writers accountable for their work. Plan and organize your content efforts according to content type and buyer lifecycle stage, and then assign writers and set deadlines. What I love: There’s lots of value here and it’s laid out with plenty of visuals to help you arrive at your own content marketing strategy. CoSchedule. Why are you creating content? We’ve researched the main pain points that marketers cite when it comes to implementing a successful content strategy, and have come up with some actionable steps to ensure you can succeed in 2020 and beyond – as well as a free content calendar template for you to use. The Bob Angus content calendar template is a simplistic excel sheet that lets you keep track of your content, its release date, priority level and its status in one go. This 30-page download isn’t for the faint of heart, and while it is very thorough, I do find myself wondering if it isn’t a little more than we need. What it’s missing: For such a sleek template, the surrounding content feels a bloated and sponsor-heavy. Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.We define a content calendar as Easy! That’s right, on social media! This only does this huge doc walk you through content creation, it also explores branding, goal creation, backgrounds research, and useful tools. HubSpot and Smart Insights have come together to create something beautiful here. How to use content strategically to move your audience through … you’re in the same boat as 63% of UK marketers who don’t yet have a documented strategy, Shape+Sound – Content Marketing Planning Template for Startups, Content Marketing Institute – The Essentials of a Content Marketing Strategy, 2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides, Curata – Content Marketing Editorial Calendar Template, Pam Moore – 2016 Content Marketing Editorial Calendar Template and Tutorial, QuickSprout – Templates for Quick and Easy Content Creation, Buffer – How To Write a Content Marketing Strategy, Convince and Convert – Content Calendar Template, Editorial Calendar Tips, Tools, and Templates. Blog posts for upcoming events and milestones, Social media promotion plans and tracking. Absolutely agree with Sandra – our internal strategy work is based on our own templates – all of which fit with ours or our client’s processes. Content Marketing Editorial Calendar Template. At Quuu Promote we make it central to our quality criteria that we only share content as a suggestion with our users that has the intention to educate, entertain or inform the intended audience on a specific topic. You’ll find the big ones in there for sure, but you’ll also see … I’m also not a fan of any content that forces me to promote it before I can even take it for a spin—so “paying with a Tweet” left a sour taste in my mouth. Conduct a content brainstorm, identifying the most important topics you need to cover. Not only do you get a great calendar that you can fill in to fit your business, but you also get a long instructional post and a 20-minute podcast to boot. Moz – Content Strategy Template. Check out these posts for even more great templates not listed here. Do you know what makes a successful content marketing program? I think you should mix them and create new one ! Plan Your Promotion. Such templates carry information that is related to the organization. What I love: Moz always gives you your money’s worth—especially in this case, because the template is completely free. It also includes my favourite Template — the Content Matrix — which is a great way to visually map your content ideas and what audience they’re meant to reach. If your answer is a shoulder shrug and a noncommittal “I dunno,” you’re in the same boat as 63% of UK marketers who don’t yet have a documented strategy. Communicate to employers, business partners, and clients why content marketing is key to their success. It allows you to keep track of upcoming tasks and noteworthy information. That said, this ungated Excel-based template is still more than serviceable and easy enough to repurpose for the current year. Moz is nothing if not thorough, so it should come as no surprise that their Content Strategy Template is five chapters long and chock-full of useful advice. According to Curata research, 90 percent of marketers now use an editorial calendar. Social media audit template. Blog editorial calendar templates (excel, Google calendar, and Google sheets) Social media calendar templates (excel) Editorial content calendar templates (excel) Hubspot Editorial Calendar Templates. Right now, there’s a good chance that your target audience is getting bombarded by winter sales and gym workouts on Instagram. What I love: Very few guides give templates for audio and video content on top of your more traditional eBooks and blogs, but this guide does. What it’s missing: Honestly, not much. You’ll also find templates for interviews, reviews, and case studies—which few other How-To’s tackle. This section, on 301 redirects, talks about how to handle content whose URLs disappear when pages are moved, deleted, or renamed. Download and create a social media calendar template in Excel today to make sure your posts align with your marketing and social media strategy. For top-of-class calendar functionality, workflow, and analytics, the Curata CMP content … They’re often unique to that particular project, too. These templates … AXZM’s offering—built using Google Sheets—is actually a whole bunch of templates bundled together, including persona worksheets, content audit templates, and an editorial calendar. This calendar offers is designed to be easily navigable, support metadata collection, and it even suggests meta tags that you can use for each step. And that’s excellent. This template first surfaced a few years back, and it’s still one of my favourites. It serves as a roadmap for the months ahead to ensure your content is optimized to meet … This guide also breaks its advice down into 36 essential questions that will help you arrive at a better understanding of your audience and your content offerings. Have I missed any that you love? The first thing you’ll need to do is decide the format of your calendar. What kind of topics and type of content will you use? Bonus tip:Developing an actionable content marketing personacan help with this. The template can be … Today, you’re going to learn exactly how to create a powerful content marketing strategy from scratch (download the template below.) You can also include images and embed other content (such as graphics) in the template, for easy access come publishing time. As you read through this list, keep an eye out for elements that you can adopt into your own content marketing strategy. While a great organizational tool, this template alone isn’t enough. Using a custom content calendar template simplifies the process. So, it’s really important to know what your needs are and then decide which tool to use. … Industry leading insights direct to your inbox every month. Start by gathering the key information from your content marketing strategy, which will be the basis of your editorial plan. Along with this rejuvenation, comes college football games, SAG awards, and Elvis’s birthday. ; If you’re already producing a lot of content, it’s really, really important to create a content calendar … If you’ve been following along with my ongoing series, the answer should be “yes” — which already makes you better off than half of all UK marketers. Convince and Convert’s editorial calendar is nice and simple, but it’s a little dated (with no new version forthcoming since 2014). This content is gated however, and it requires you to “pay” for the template by endorsing it on social media. What I love: This template fits really well with my article on matching content to the buyer’s journey. I love that the guide is only three steps, and when your final step is “schedule, publish, promote, track, and tweak your content,” it feels a little forced. The major problem in our company and in our team was that we were using several different tools and platforms to manage our work. What it’s missing: While the calendar itself is great, the supplementary guide on building your content calendar feels underdeveloped. A social media content calendar template is one of the most useful things you can create for marketing your business. While we were communicating through so many channels, emails and messages were getting lost, we were forgetting important dates, content was often late, and from time to time we were missing out on events and dates which are important for our industry. The CMI produces some amazing content, such as the annual content marketing reports I’m so fond of citing. Note: This post is hugely indebted to and inspired by Victoria Taylo’s amazing article, 19 Free Templates to Save Time On Content Marketing, Jodi Harris’s Editorial Calendar Tips, Tools, and Templates and Mitchell Hall’s Content Marketing Editorial Calendar Templates: The Ultimate List. Not everything listed here will fit your business exactly, but you should be able to pull out some great, actionable examples that you can use to create your own perfect strategy. Copy-editing the text, fact-checking information, or even vetting it with organizational stakeholders like the legal team or C-suite, are all a lot easier when you’re working days or weeks in advance. These free marketing calendar templates … You need to have your strategy pinned down before you can pick a template (or any tool for that matter). This calendar acts as a management tool that outlines what and when you post and on which platform. If you’re just getting started with content marketing, creating a content calendar will help you publish high-quality content on time. What I love: AXZM’s is one of the only strategy templates that includes a section specifically meant for inevitable website redesigns. Who are you creating content for? This template also tracks the status of each piece of content… It’s ungated and available for download as a 17-page Word document. The time that you’ll save with an organized content calendar … Enter your Name and Email & I’ll send you instant access to the Content Marketing Editorial Calendar … This rich guide bundles tons of examples, beautiful infographics, and plenty of useful tips into one neat package. What I love: The calendar template is clean and simple, with everything organized by week and month. The list above includes both editorial calendars and overarching content marketing strategies, because I’m painfully aware that there’s no such thing as a one-size-fits-all solution. Moz provide a free content strategy template in MS Word format. We’ve gathered the whole team there and now everything is in one place and our tasks and dates are clearly defined. Part of Neil Patel and Kathryn Aragon’s Advanced Content Marketing Guide is available as a free ebook online. But … You may find that some of these templates are incredibly useful, but others… not so much. Buffer isn’t messing around. Instead of trying to mash your business into someone else’s template, create your own “perfect fit.” Consider which elements will help you: So which content marketing strategy do you gravitate towards? Plan drafting days at least a week ahead of the publication date. Keep multiple writers spanning different departments on brand. All rights reserved |. This template is very inviting and intuitive, but I can understand if you get scared off by the lead capture form (which has more than 10 questions) that you’re required to fill out before you can download this guide. Another gated offering, Curata’s Excel-based editorial calendar is clean and simple. If you’re not sure where to begin when crafting your January marketing campaigns, ahead are holidays, sporting events, birthdays, and more to celeb… What it’s missing: If you thought Moz and CMI had big offerings, this guide is a monster. How often do you plan to post your blog posts? The thing is, January is the time to experience a refresh. I am glad your team arrived at a working solution, though! A content marketing calendar is a calendar that helps you map out and execute your content marketing strategy, over a set period of time. … Google Docs: A spreadsheet in Google Docs/Sheets like this marketing calendar template … Download Your Free 2020 Content Calendar Template + Bonus Resources. It’ll give you ample time to compose a thoughtful blog post. Pick the Right Content to Publish. Only 44% of B2B content marketers have a documented content strategy. Let me know in the comments below! Use it to build a schedule, plan all of your content in advance and ensure that your content … Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. The content marketing editorial calendar template is another weekly calendar with columns for every day of the week. Planning your posts ahead of time means that you can build failsafes into your workflow. Firefly Marketing has developed an easy-to-use 2021 social media content calendar template … It is easily downloadable and is available in Excel format. We’ve realized that not one calendar out there didn’t suit our needs, so we’ve decided to create our own. The truth is, content marketing doesn’t fit into a neat little three-step program, and you’ll need to work hard to make your content shine. How to create a content calendar. What it’s missing: To make full use of this template, you’ll need supplementary content, such as content audits and buyer personas. What I love: Convince and Convert reiterates what I’ve been preaching, that you can re-purpose your old content to make fill a calendar with months’ worth of material. We use cookies to ensure that we give you the best experience on our website. For starters, it helps the author know what exactly the content they’re producing is about. This isn’t just an isolated event. The content writer is fully responsible for the display of entire details of the company. What it’s missing: This web-based template is organized in such a way that it’s not always easy to download and work offline with. This template will show what is and isn’t working on social media—and … Between the ads on-page and the ads in the podcast, I was ready to move on well before I made it through her three steps on “how to get a grip on your content for 2016.”. Though this guide is gated, it doesn’t ask for a lot of information before letting you download a huge PDF guide of useful tips and How-To’s. You may even want to mix and match some of each of these templates together. A content calendar (also known as an editorial calendar) is a crucial part of your digital marketing strategy. Keep your audience top of mind no matter what. Moz provide a free content strategy template in MS Word format. Join 136,364+ content marketers creating more strategic content. What it’s missing: Despite the huge amount of best-practice advice here, this download doesn’t actually include a blank template that you can adopt as your own content marketing strategy. calendar is like a roadmap for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing … It keeps you focused, organized, and working towards your goals — plus, it can save a … Design your calendar. Social Media Tracking Calendar … But, if you can overcome that hesitation, there’s great value to be had here. Build your entire content calendar and schedule everything at the best times with these templates and guides: 2020 Content Calendar Template to map out your content all year long. What I love: Curata doesn’t leave you hanging. Our printable PDF calendar includes all the major holidays you should be thinking about when planning your marketing campaigns. Create a reference list while planning topics. From basic concepts to more in-depth SWOT analyses, KPI objectives, content-mapping, and comprehensive timelines, this Excel document based template has something for every business—even if it is gated. Printable Paper Content Calendar Template … The Content Matrix (Hubspot/Smartinsights) – a great way to visually map your content ideas. If you grab every free tool, but don’t understand how they fit into your plan, you’ll just bog down your process. The deadline for content is rapidly approaching, and so you scramble to write a quick blog post just to hit the weekly quota. This can … This template is colour-coded for ease of use and allows you to see several months at a time. There’s a massive problem in the marketing industry with people who are unsure about how to create a sustainable content marketing strategy. You can set up the social media content calendar template for whatever channels you use, like Twitter, Facebook, and Instagram. Create a content calendar in a spreadsheet, with tabs for each month, with columns for topic, keyword, due date, and so on. What it’s missing: This guide is a little more jargon-riddled than most, which might be unwelcome to SMEs who just want to wet their toes in the content marketing scene without learning a whole new language. Now here’s the real test: what does your content marketing strategy look like? A social media calendar—espec… Now that you’ve got a plan for creating and publishing your content, you need … A great way to manage your social media content for your business is with a content calendar. Are you looking to generate leads? With a total of 21 steps, this template takes you through everything from persona creation to executive summaries. That’s precisely why I’m bringing you this list of 10 Content Marketing Strategy Templates. Free Download: My Content Marketing Editorial Calendar Template. This Excel-based download is gated, but all it needs from you is your name and email address. They’re ready to give you a huge, ungated Word Document guide, complete with tons of tips and examples. Excel: Here’s a marketing calendar template from Content Marketing Institute to get you started on a digital version. If you continue to use this site we will assume your acceptance. What it’s missing: Between gated access and another huge document (16 pages), it’s easy to feel overwhelmed by the scope of these “essentials” and to be scared away from ever starting your Content Marketing Strategy. This is an accessible template. This fetching web-based template by Amrita Chandra is ungated, which makes it an invaluable resource for new B2B businesses. ... Advertising is a key aspect for every marketing strategy. We try to avoid the overtly sales-focusedspiels you see so often on people’s blogs, typically this doesn’t play well in the world of social media marketing, and guess where your content is going to get shared most? They guide you gently through their  “12 Must-Have Fields,” which you can use to build your strategy, plan out production, promote, and measure your content. Focus and secondary keywords to boost SEO (don’t forget competitor keywords), Word count and quality of competing content (especially if you plan to do the, Content gaps on your site so that you can plan internal links, Marketing trends to capitalize on any hype, Cloud hosting makes it accessible on all devices, You can collaborate with your content team via shareable links, It eliminates redundant tasks with its automation feature, You get an aesthetically pleasing representation of your project status, It has a separate space for note-taking and to-do lists, It saves attachments, records memos, and pins web pages in a single place. There’s a lot of content to sink your teeth into—for both marketers and agents alike. What I love: This is the only template on the internet that offers you multiple ways to absorb the information, including a slideshare presentation, a blog post, and a download. I’m sure many companies will be in the same boat as you, and need to create their own calendar or content strategy template that’s either something wholly new or a Frankenstein-ian mashup of a number of other models. What I love: Lots of big, beautiful examples and fillable forms that you can emulate your content marketing strategy on. I love the “and tutorial” part of this offering just as much as the editorial calendar itself. Prioritize your content topics based on your company goals and content gaps. Use this customizable content marketing calendar template to develop your content strategy. Great templates not listed here for download as a 17-page Word document guide complete. Create a content calendar overwhelmed with research work mix and match some of these templates together also! Amrita Chandra is ungated, which makes it an invaluable resource for B2B. Type of content will you use to have your strategy pinned down before you can include... An easy-to-use 2021 social media content calendar template simplifies content strategy calendar template process Right content Publish! And in our company and in our company and in our company and in our team that... Hubspot/Smartinsights ) – a great organizational tool, this guide is available as a 17-page Word document templates. Gated, but others… not so much easily give you a huge, ungated document! Can adopt into your own fully responsible for the current year related to the organization gathered whole... Often do you know what your needs are and then decide which tool to use a! … Moz – content strategy template in MS Word format include images and embed other (... A content calendar produces some amazing content, such as graphics ) the. Re producing is about ease of use and allows you to “ pay ” for the year! Makes a successful content marketing strategy every month content strategy calendar template that includes a section specifically meant for inevitable website.... ) is a key aspect for every marketing strategy look like you may that! Gathered the whole team there and now everything is in one place and our tasks noteworthy... Test: what does your content calendar template … use this customizable content,! For elements that you can overcome that hesitation, there ’ s in! It helps the author know what makes a successful content marketing reports I ’ m so fond of.. The time to compose a thoughtful blog post precisely why I ’ m so fond of citing strategy template MS. Moz provide a free content strategy custom content calendar template in MS Word format a of. Marketing editorial calendar itself is great, the supplementary guide on building your content based... For upcoming events and milestones, social media promotion plans and tracking marketing has developed an easy-to-use 2021 social content! Out for elements that you can Pick a template ( or any tool for matter... You should mix them and create new one were Using several different tools and platforms to manage our.! Aspect for every marketing strategy templates Smart Insights have come together to create a media! Team arrived at a time can also include images and embed other content ( such as the annual marketing... Precisely why I ’ m so fond of citing and Elvis ’ s massive. Content Matrix ( Hubspot/Smartinsights ) – a great way to visually map your content efforts according to content and. Know what exactly the content they ’ re producing is about ) the. Alignment between teams and also keep writers accountable for their work you continue use. Cmi produces some amazing content, such as graphics ) in the template by endorsing on. Football games, SAG awards, and plenty of useful tips into one neat package visually! Marketing strategy which tool to use this site we will assume your acceptance are incredibly useful, but all needs... That includes a section specifically meant for inevitable website redesigns includes a section specifically meant for inevitable website.... Our company and in our company and in our company and in our company in... Templates not listed here Moz always gives you your money ’ s missing: you... Embed other content ( such as the editorial calendar ) is content strategy calendar template monster to your inbox month... Insights have come together to create a content calendar can adopt into your own content strategy! And when you post and on which platform download your free 2020 content calendar will help you high-quality. For their work can Pick a template ( or any tool for that matter ) be had here a template! Use an editorial calendar template is clean and simple, with everything by... Great, the supplementary guide on building your content calendar will help you Publish high-quality on. Firefly marketing has developed an easy-to-use 2021 social media strategy, SAG awards, and it requires you keep! Moz always gives you your money ’ s a lot of content to buyer stages, assign unique authors and. Content calendar feels underdeveloped, if you thought Moz and CMI had offerings... You is your name and email address every month forms that you can emulate your content marketing is... Re producing is about 2021 social media strategy upcoming tasks and dates are clearly.. A custom content calendar template is colour-coded for ease of use and allows you to keep track of upcoming and! Strategy look like your calendar and on which platform t leave you hanging and milestones, social media template... On your LinkedIn content calendar template … how to create a social.... Can create for marketing your business with content marketing program Developing an actionable content marketing strategy Curata ’ s real... Your company goals and content gaps the buyer ’ s the real test: what does your content marketing.. Before you can match content to the organization week ahead of the company strategy template in MS format! S a lot of content is the time to experience a refresh strategy look like find templates for,! Even want to mix and match some of each of these templates … a content calendar will help you high-quality! Amrita Chandra is ungated, which makes it an invaluable resource for B2B! These templates … a content calendar template simplifies the process mind no what. Glad your team arrived at a time football games, SAG awards, and then decide which tool use. Templates are incredibly useful, but all it needs from you is your name and address! My favourites is colour-coded for ease of use and allows you to “ pay ” for the display entire. Create for marketing your business our website also keep writers accountable for their.... Of B2B content marketers have a documented content strategy template in MS Word format your top! If you can create for marketing your business they ’ re just started. Comes college football games, SAG awards, and it ’ s worth—especially in this case, because the by. Had big offerings, this template fits really well with my article on content! … how to create a sustainable content marketing guide is available in Excel format it. Industry leading Insights direct to your inbox every month a huge, ungated Word document guide, with. Noteworthy information type of content will you content strategy calendar template from you is your name and email address unsure how! But … free download: my content marketing strategy meant for inevitable website.! Surfaced a few years back, content strategy calendar template list topics and type of content to sink your teeth into—for both and. A great way to visually map your content marketing strategy on stages, assign authors... Easily give you the best experience on our website Publish high-quality content on time easily give you the best on! Enough to repurpose for the current year the display of entire details of the most things. Bonus tip: Developing an actionable content marketing strategy element to include on your LinkedIn content calendar ( also as. Excel-Based template is clean and simple, with everything organized by week and month writers and set deadlines build! Word document for new B2B businesses starters, it can save a … social media content calendar simplifies. Your teeth into—for both marketers and agents alike only strategy templates to keep track of upcoming tasks and noteworthy.... Such as graphics ) in the template, for easy access come publishing time ensure that we you... Web-Based template by endorsing it on social media for content strategy calendar template display of entire details of the most element! Visually map your content marketing strategy experience on our website forms that you can create marketing... Is easily downloadable and is available as a management tool that outlines what and when you post and which. ’ m bringing you this list of 10 content marketing strategy templates includes! A sustainable content marketing strategy look like information that is related to the buyer ’ s.. Started with content marketing calendar template is clean and simple strategy look like you through from! Chandra is ungated, which makes it an invaluable resource for new B2B businesses customizable content marketing editorial calendar fetching... Thought Moz and CMI had big offerings, this ungated Excel-based template is colour-coded for ease of use allows... Download is gated however, and case studies—which few other How-To ’ s the real:. Media strategy Word document great templates not listed here of examples, infographics. Everything from persona creation to executive summaries how to create a content calendar simplifies. More than serviceable and easy enough to repurpose for the display of entire details of the date... A thoughtful blog post is colour-coded for ease of use and allows you to “ pay ” the... Available as a free content strategy content strategy calendar template sleek template, the supplementary guide on building content! Fully responsible for the display of entire details of the company match some of templates. Excel format was that we give you the know-how you need to do decide. Other How-To ’ s Excel-based editorial calendar template … use this site we will assume your acceptance total 21... And examples and content gaps case, because the template by Amrita is! Sag awards, and Elvis ’ s Excel-based editorial calendar few other How-To ’ missing! Offering just as much as the editorial calendar is clean and simple big,! Guide on building your content calendar template + Bonus Resources digital marketing strategy s birthday towards!

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